Smarter Sensors Manifesto

Accuracy, ruggedness, and reliability are not the end of the story. They’re the beginning. The price of entry. From here, we set out to build mags that put data collectors in a position to get better results. We’re on a mission to create tools that do their job smarter.

We focus on marine magnetometers. Period.

We started this business in the mid 90’s because it was apparent that the industry had stagnated. Innovation was at a standstill, established organizations were complacent, and customers lulled into accepting the status quo. We saw an opportunity to carve out a niche for ourselves by raising the bar.

As engineers dedicated to the singular goal of creating smarter sensors, we don’t make geoelectrical equipment, seismographs, or even land or airborne magnetometers–our best minds are focused on the task at hand. Why? Because designing mags that boast the highest independently tested sensitivity in the world takes focus.

Tools designed for specific applications.

The conditions in which you collect data vary–your ability to get useful information shouldn’t. Our Overhauser technology let’s you navigate based on the best route—not on fear of losing your signal.

It’s Omni-directional, meaning there are no hiccups, saving you valuable time.

Overhauser sensors don’t require temperature stabilization–they work as well in cold water as in warm, tropical water, instantly, on power-up. And speaking of power, they run on batteries and can do so for 50-60 hours. They require such little power, in fact that you can run a side-sensor at the same time.

Built for the way people use mags.

Simply put, we’re constantly redesigning based on YOUR needs. Sometimes it’s about making the job easier for you, like LEDs on the topside unit for at-a-glance awareness of your tow system status, or continuous self-diagnostics during sampling to ensure erroneous data won’t be interpreted as correct.

And sometimes it’s to make the job easier for our mags; They’ve been bitten by sharks, used as an anchor, and dragged along the ocean floor. And those are just the stories people were willing to share.

We start with the belief that accidents happen–people make mistakes, and mags should be designed to survive them. Examples include protecting the towfish against reverse voltage in case the tow cable is wired incorrectly, break-away fins that are easily field replaceable in the event of snags or strong bumps, and a leak sensor in the towfish triggered by the smallest drop of water which notifies the operator so the faulty seal can be repaired with no damage to the instrument.

What does this all mean for you?

In the short term it means better data. If you’ve been with us for several years you will have already noticed how we seem to anticipate your problems before you have them. We’re not psychic, it’s just that someone else had the problem first and we’ve adapted.

Looking forward, it means encouraging our industry to move ahead by raising the bar, through independent testing, by listening, and cultivating the demand for better products.

Have we achieved our mission? No.

Will we ever accomplish it? Never, because Smarter Sensors is a constant
process of listening and improving. But the changes will be noticeable, positive and significant. And you’re part of making it happen, every time you use one
of our mags.

Thanks.

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